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Seyed Alireza Mirbagheri

Assistant Professor of Management
Ph.D. in Management(Marketing), GSME, Sharif University of Thecnology (2019)
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Contact:

Email: mirbagheri@sharif.edu
Address: Room 410, GSME

Research Interests:

Applications of Artificial Intelligence in Marketing
Marketing Strategy
Brand Management
Digital Marketing
Customer Experience Management
Growth of Digital and Technology-Based Businesses

Biography

SeyedAlireza Mirbagheri is an Assistant Professor of Marketing at the Graduate School of Management and Economics at the Sharif University of Technology. He teaches MBA courses and conducts research in brand management, digital marketing, and marketing strategy. Beyond his academic work, Mirbagheri has also collaborated with companies such as Snappfood, BimehBazar, AzkiVam, Hamrah-e Aval, and MAPNA Group, focusing on business development, marketing strategies, branding, and customer experience management.

Education

Ph.D. in Management (Marketing), GSME, Sharif University of Technology (2019) 
Master of Business Administration (MBA), GSME, Sharif University of Technology (2010)
BSc in Indstrial Engineering, Sharif University of Technology (2007)

Seleceted Academic Experience

Assistant Professor, GSME, Sharif University of Technology (2022-present)
Director of MBA Program, GSME, Sharif University of Technology (2022-present)

Teaching

Marketing Strategy (MBA)
Brand Management and Marketing Communications (MBA)
Digital Marketing (MBA)
Marketing Management (MBA)
Ph.D. Seminar in Marketing (Selected topics in consumer behavior and marketing strategy)

English Papers

Beyond the Bargain: Deciphering the Complexities of Food Choices in Light of Consumer Identity, 2024
Sedigheh Monavari, Iman Ahmadi, Nick Lee, SeyedAlireza Mirbagheri, and John Rudd
EMAC Annual Conference 2024, Bucharest, Romania
Consumers’ engagement with social media activation campaigns: Construct conceptualization and scale development, 2019
SeyedAlireza Mirbagheri and Manoochehr Najmi
Psychology & Marketing, 36(4), 376–394
Social Media Activation Campaigns: What Makes Them Engaging and How They Influence the Brand Image, 2018
SeyedAlireza Mirbagheri and Manoochehr Najmi
2018 Global Marketing Conference at Tokyo Proceedings, 744–754

Farsi Papers

The impact of consumers' engagement with digital branded content on brand equity, 2020
SeyedAlireza Mirbagheri and Manoochehr Najmi
Sharif Journal of Industrial Engineering & Management, 35.1 (2.2), 139-149
The impact of consumers' engagement with digital branded content on brand equity, 2020
SeyedAlireza Mirbagheri and Manoochehr Najmi
Iranian journal of management sciences, 13(52), 22-49
Beyond the agency theory in the regulation of the relationship between a client and contractor in professional service projects, 2015
SeyedAlireza Mirbagheri and Ali N. Mashayekhi
the Management Researches in Iran Quarterly, 19 (1), 191-213.