مشخصات درس : 
نام درس :
 
علوم رفتاری در سیاست‌گذاری
( Behavioral Science for Policymaking)

کد درس :
44583

تعداد واحد :
3
مقطع :
کارشناسی ارشد

پیشنیاز :
- 
همنیاز :
- 

اهداف

سرفصل‌ها

The course will cover various decision-making processes and theories related to cognition and behavior. We will discuss myopia, escalation of commitment, individual versus group decisions, decision-making in gains versus losses contexts, decisions when probabilities are low, moderate, or high, decisions regarding saving and borrowing, and decisions based on our experience and memory. We will also examine the impact of hunger on decision-making.

منابع

 
Week 1: Are We Rational? Why Do We Need to be Nudged?
Week 2: Decision Biases Versus Decision Errors. The Effect of Experience
Week 3: How Do We Think?
Week 4: How Judgment Happens? The Framing Effect.
Week 5: Heuristics and Biases.
Week 6: Heuristics and Biases
Week 7: Escalation of Commitment
Week 8: Overconfidence
Week 9: What Rules Govern People’s Choices between Risky Options and Sure Alternatives? Myopic Choices
Week 10: Prospect Theory, the Endowment Effect, Low vs. High Probability Events
Week 11: Two Selves: Experiencing and Remembering Selves Negotiations
Week 12: Following the Herd. When Do We Need a Nudge? Choice Architecture. But Wait, There’s More
Week 13: #Sluge. Save More Tomorrow. Do Nudges Last Forever? Perhaps in Sweden. Borrow More Today: Mortgages and Credit Cards.
Week 14: Insurance: Don’t Sweat the Small Stuff. Organ Donations. Saving the Planet. Much Ado About Nudging
Week 15: Group versus Individual Decisions. Decisions When Hungry. Motivational and Emotional Influences on Decision-Making. Fairness and Ethics in Decision-Making
Week 16: Bounded Awareness. Makeup Materials and Review
 
  • Robbins, S. P., & Judge, T. A. (2020). Organizational Behavior. Pearson
​​​​
Neck, C. P., Houghton, J. D., & Murray, E. L. (2019). Organizational Behavior: A Skill-Building Approach. London: Sage
A paragraph is a self-contained unit of a discourse in writing dealing with a particular point or idea. Paragraphs are usually an expected part of formal writing, used to organize longer prose.

مدیریت داده محور کسب و کار

RSS (Opens New Window)(Opens New Window) History Print

مدیریت داده محور کسب و کار

BUSINESS ANALYTICS

هدف کلی

       آشنایی با روش‌های تحلیل داده‌ها با هدف استخراج بینش مدیریتی و بهبود تصمیم گیری مدیران- آشنایی با نحوه تحلیل داده با استفاده از نرم افزارهای تخصصی مانند R یا پایتون

 

اهداف ویژه

      یادگیری روش­‌های پایه‌­ای تحلیل توصیفی داده در راستای بهبود تصمیم مدیران

      یادگیری روش­ه‌ای پایه‌­ای تحلیل پیش‌بینی داده در راستای بهبود تصمیم مدیران

      یادگیری روش­‌های پایه‌­ای تحلیل تجویزی داده در راستای بهبود تصمیم مدیران

 

سرفصل‌ها

      مقدمه ای بر مدیریت داده محور کسب و کار

      استنباط آماری

      یادگیری ماشین

      تفسیر پذیری

      رگرسیون

      Logistic Regression

      درخت و جنگل تصادفی

      خوشه بندی

      مدل‌سازی در اکسل

      بهینه سازی

      شبیه سازی

      Visualization

 

منابع

F. Ramsey & D. Schafer, “The Statistical Sleuth, A Course in Methods of Data Analysis”, 2013, Brooks

D. Bertsimas, A. O’Hair & W. R. PulleyBlank, “The Analytics Edge”, 2016, Dynamic Ideas LLCW. L. Wynston, “Marketing Analytics, Data Driven Techniques with Microsoft Excel”, 2014, Wiley

S. C. Abright & W. L. Winston, “Business Analytics: Data Analysis & Decision Making”, 2014, Cengage Learning

Stephen Few, “Information Dashboard Design”, 2006, O’Reilly Media

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